The Development of the Buddhist Innovation arts of pattern decoration on Lanna Vihara into digital prints

บทคัดย่อ

This research aimed to: (1) examine the creative process of Buddhist innovative art in digital printmaking based on Lanna viharn decorative motifs; (2) develop a learning activity package based on Kolb’s Experiential Learning Theory for the course Contemporary Buddhist Art Creation; (3) enhance creative souvenir products derived from Buddhist innovative digital prints; and (4) evaluate learning achievement and the satisfaction of learners and consumers toward the developed products.

This mixed-methods study was conducted at major Lanna viharn sites in Upper Northern Thailand, covering the regional artisan traditions of Chiang Mai, Lampang, Nan, and Phayao. The participants included 30 key informants, 20 digital printmaking co-creators, 20 learners participating in the Kolb-based learning activities, and 20 participants involved in creative product development and evaluation. The research instruments consisted of interview forms, artwork evaluation forms, learning achievement assessment forms, and satisfaction questionnaires. The satisfaction questionnaire demonstrated acceptable reliability, with a Cronbach’s alpha coefficient of 0.89. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed through content synthesis and interpretive analysis within a contemporary Buddhist innovative-art framework.

The findings revealed that Buddhist innovative digital printmaking from Lanna viharn motifs viharn referring to Buddhist assembly halls in Northern Thai temple architecture was not a direct reproduction of traditional architectural decoration. Rather, it involved decoding, reinterpretation, and systematic reconfiguration of motifs from sacred architectural surfaces into digital print space while preserving their rhythm, lines, forms, and Buddhist ethical meanings. The study classified motif units into primary motifs, secondary motifs, filler motifs, and border motifs, which helped maintain design unity, clarify symbolic meaning, support scalable production, and preserve Lanna cultural identity.

The Kolb-based learning activity package effectively guided learners through concrete experience, reflective observation, abstract conceptualization, and active experimentation. It connected knowledge of Lanna motifs and Buddhist principles with digital design practice and tangible production, enabling learners to develop meaningful understanding and transferable creative skills. Creative souvenir products were developed into practical prototypes, including calendars, ceramic mugs, insulated tumblers, tote bags, T-shirts, and framed jigsaw puzzles. Product development emphasized print quality, motif clarity, material durability, cost management, and blended online–offline distribution. The study also proposed extending the motifs into digital files for dissemination and sale through photostock platforms.

Learning achievement was at a very good level, with a mean score of 82.80 out of 100 (SD = 6.10). Overall satisfaction among learners and consumers was at the highest level, particularly in the areas of learning process, practical applicability, and product extension. These results indicate that the developed model effectively supports practice-based learning, cultural value creation, and creative product development.