Marketing strategy of local fabric retailers in Nakhon Phanom Province

Abstract

The research study on marketing strategies of local fabric retailers in Nakhon Phanom province aimed to 1) To study general information about the business operations of the local fabric store operators in Nakhon Phanom province. 2) To analyze the marketing factors of local fabric retailers in Nakhon Phanom Province. The research tool was to interview the entrepreneurs of local fabric retailers in the province a total of 36 people and analyzed by using percentages, average, and frequency. The results showed that most of the respondents were female; 26 persons, representing 72.22 percent. The marketing strategies of the retailers of local fabric in the province found that the overall product; at the highest level (x ̅ = 4.65, SD = 0.56); the price at the highest level (x ̅ = 4.58, SD = 0.50), the place at the highest level (x ̅ = 4.52, SD = 0.61), marketing promotion at the highest level (x ̅ = 4.64, SD = 0.55), personnel at the highest level (x ̅ = 4.71, SD = 0.51), service process at the highest level (x ̅ = 4.60, SD = 0.52), and the energy at the highest level (x ̅ = 4.76, SD = 0.57).