Main Article Content
The objectives of this research were to (1) assess the readiness of small and medium-sized enterprises (SME.) for the advent of digital economy (2) study the adaption of these companies' entrepreneurs toward this new platform. Target population under study were companies in Bangkok Metropolitan area that might have their names registered or not registered with the Department of Internal Trade. Samples included 400 such companies. Outcome of the study revealed that the scores on their readiness for organizational structure, budgeting, technology and resource were moderate while the score on personnel was high. On the other hand, entrepreneurs' adaptations to build customer relationship and to become business leader scored moderately while their effort to differentiate their products scored highly. Study of enterprises' readiness for digital economy showed that enterprises with different size of labor and different form of operation did not differ in their readiness. On the other hand, enterprises with different years of operation, amount of capital and type of business did differ in their readiness for digital economy at 0.05 level of significance.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Mironski, J. (2017). Managing Internal Communication in The Media: The New Paradigm. Economic Development,19(3), 235 - 247.¬¬¬¬¬¬
Saengsuk, S. (2013). Differentiation strategy to gain competitive advantage for OTOP ceramic-based products in the lower part of Northern Thailand (Doctoral thesis Development Administration, Business Administration Department, Suan Sunandha Rajbhat University.
Stair, R. M. (1996). Principle of Information Systems. Kentucky: Lexington.
Subhapolkulnun, L. (2016). Adaptation of small and medium-sized enterprises toward ASEAN free trade: The case of Songkhla province (Master thesis. Marketing Major, Business Administration Department). College of Management, Prince of Songkla University.
Yooprot, T. (2013). Working values influencing the behavior of each generation. (Master Thesis. Human resource management and Organization). Faculty of Commerce and Accountancy, Thammasat University.